© 2012 rwelbes. All rights reserved.
Local cyclocross team Robots p/b <3 (say it: Robots powered by love) asked me to help turn their fantastic ideas into wearable cycling kits for the team. For 2012 they had both a club kit and a team kit. The … Continue reading →
© 2012 rwelbes. All rights reserved.
Kelly Scott Madison issues an annual State of Media report, but after a rebranding, they approached me to help elevate this report from a Word doc to a brand piece. I treated this like a magazine, making it more enjoyable … Continue reading →
© 2012 rwelbes. All rights reserved.
Semi-truck bulkheads are not a sexy product. So how do you sell them, show the technical information, and make it interesting? Stepping away from the typical look of manufacturing collateral, this piece relies on illustration and strong use of brand … Continue reading →
© 2012 rwelbes. All rights reserved.
Careforce Chronicle is the internal publication of the Children’s Healthcare of Atlanta network. We were asked to redesign the entire publication to elevate it from “newsletter” to magazine. Appealing to a wide demographic of primarily women from their 20s to … Continue reading →
© 2012 rwelbes. All rights reserved.
Careforce Chronicle is the internal publication of the Children’s Healthcare of Atlanta network. We were asked to redesign the entire publication to elevate it from “newsletter” to magazine. Appealing to a wide demographic of primarily women from their 20s to … Continue reading →
© 2012 rwelbes. All rights reserved.
A standout design was needed for this holiday card to represent a fledgling design studio. We wanted to showcase our creativity, design skills, and DIY attitude. This card features a booklet with family recipes and hand-drawn illustrations, pop-up cutout mittens, … Continue reading →
© 2012 rwelbes. All rights reserved.
Asked to create a very unique invitation for the New York showroom opening of fabric manufacturer Architex, I utilized letterpress for a vibrant print and tactile quality that makes the card stand out. The pattern featured on the card is … Continue reading →