Category Archives: identity

Randall Ramps Identity

© 2012 rwelbes. All rights reserved.

Asked to produce a sub-brand for a new line of semi-truck loading ramps for Randall Manufacturing, I created a mark that abstractly touched on the lines of the road. The design is clean, simple, and versatile. Attention to small details, … Continue reading

Star Lounge & Dark Matter Identity

© 2012 rwelbes. All rights reserved.

Working with local street artist Blütt, this identity began as a hand drawing. The drawing was then digitized, and placed with complimentary text. The card was designed to represent the two faces of the company. To remain budget conscious, we … Continue reading

Architex Business Cards

© 2012 rwelbes. All rights reserved.

Redesigned business card includes spot varnish and thermography for a budget-friendly way to increase texture and visual interest.