Category Archives: collateral

Randall Manufacturing Bulkhead Guide

© 2012 rwelbes. All rights reserved.

Semi-truck bulkheads are not a sexy product. So how do you sell them, show the technical information, and make it interesting? Stepping away from the typical look of manufacturing collateral, this piece relies on illustration and strong use of brand … Continue reading

Seam Studios Holiday Card 2011

© 2012 rwelbes. All rights reserved.

A standout design was needed for this holiday card to represent a fledgling design studio. We wanted to showcase our creativity, design skills, and DIY attitude. This card features a booklet with family recipes and hand-drawn illustrations, pop-up cutout mittens, … Continue reading

Architex Remedé Brochure

© 2012 rwelbes. All rights reserved.

Given beautiful product photography, this brochure was a joy to put together. Showcasing the Remedé line of fabric by Architex, the visual texture and typography showcase the fabric designs.

Chicago Architecture Foundation

© 2012 rwelbes. All rights reserved.

Invitiation for annual Patron of the Year Award presented by the Chicago Architecture Foundation. This invitation was part of a suite that included a presentation for the ceremony and a jury book that displayed all of the nominees. Organization of … Continue reading

Talent Drive

© 2012 rwelbes. All rights reserved.

Sales collateral was created around an existing brand to lighten the design and make it more user friendly. This led to a redesign of the website seen here.