Category Archives: design

Modern Retail Sites

© 2012 rwelbes. All rights reserved.

Working with Modern Retail, we work with a variety of small retailers to create shoppable sites that fit their existing brand and sales needs, as varying as they may be. This is a sampling of the vast variety of clients … Continue reading

Pappageorge Haymes Promo Book

© 2012 rwelbes. All rights reserved.

Pappageorge Haymes is a boutique-style architecture firm with a forward thinking design aesthetic. However when an RFP strictly dictates the format of submittals, there isn’t always a place to show that. This book was designed to work as a supplement … Continue reading

MCA Exposed

© 2012 rwelbes. All rights reserved.

Created as part of a large campaign for the Museum of Contemporary Art Chicago’s MCA: Exposed exhibit, these ads appeared all over the city. Some highlights were el stations, the Red Eye, Time Out Chicago, and Chicago magazine.

Kinky Llama Racing 2012 Kit

© 2012 rwelbes. All rights reserved.

This kit was designed to be slick, somewhat retro, and recognizable. With the smooth black skinsuit, we feature the vintage style type across the chest, and keep the sponsor logos on the back. Simple. Clean. Fast.

CCC New Years Resolution Banner

© 2011 Amy Dykema. All rights reserved.)

With the Chicago Cyclocross Cup‘s first UCI level race in the works, a finish line banner was require. It had to stand out against the grey winter sky and also somehow work with the CCC’s logo. I drew on the … Continue reading

Humble Frameworks

© 2012 rwelbes. All rights reserved.

Local bicycle builder Michael Catano of Humble Frameworks asked me to create a new headbadge for his fledgling bicycle brand. Working together to come up with something unique that defines the brand, we settled on an image of this fierce … Continue reading

Robots p/b Love Kits 2012

© 2012 rwelbes. All rights reserved.

Local cyclocross team Robots p/b <3 (say it: Robots powered by love) asked me to help turn their fantastic ideas into wearable cycling kits for the team. For 2012 they had both a club kit and a team kit. The … Continue reading

KSM State of Media Report

© 2012 rwelbes. All rights reserved.

Kelly Scott Madison issues an annual State of Media report, but after a rebranding, they approached me to help elevate this report from a Word doc to a brand piece. I treated this like a magazine, making it more enjoyable … Continue reading

Randall Manufacturing Bulkhead Guide

© 2012 rwelbes. All rights reserved.

Semi-truck bulkheads are not a sexy product. So how do you sell them, show the technical information, and make it interesting? Stepping away from the typical look of manufacturing collateral, this piece relies on illustration and strong use of brand … Continue reading

Peerless-AV rebrand/relaunch

© 2012 rwelbes. All rights reserved.

Peerles-AV is a manufacturing company that produces TV mounts, and has recently launched into more audio video equipment. Faced with an augmented version of the company’s longstanding logo designed internally, we were asked with a way to announce the change … Continue reading

Randall Ramps Identity

© 2012 rwelbes. All rights reserved.

Asked to produce a sub-brand for a new line of semi-truck loading ramps for Randall Manufacturing, I created a mark that abstractly touched on the lines of the road. The design is clean, simple, and versatile. Attention to small details, … Continue reading